About Unique Baby

About Unique Baby

An Outfit for Every Holiday

We make holiday outfits for kids from newborn to 12Y, with matching pieces so siblings and parents can celebrate together. Halloween, Thanksgiving, Christmas, Hanukkah, Valentine's, St. Patrick's, Easter, the Fourth of July, game day and more.

We are a small family business in Florida, and every outfit is sold on Amazon and ships with Prime.

This is us, 2026. The family is growing.

Where it started

It started with Gigi

Kim's grandmother sent the family a gift for every holiday. Not just the big ones. Every single one. When Kim's twin girls were born she took the name Gigi, and the gifts turned into themed parties at her place in Florida.

Kim and Matt had wanted a business of their own for years. The twins gave them the idea. Between Gigi's parties and the photo shoots Kim was doing for every holiday, the gap was obvious: the outfits. Unique Baby started in 2014.

Twelve years on it is still a small family business, run from Florida. As Kim puts it, "The celebration is already happening at your house. We just make the outfit for it."

Kim and the twins in UB Thanksgiving outfits.

The family

This is us, 2026

Kim and Matt started Unique Baby in 2014, after their twin girls were born. The twins are big kids now, the family has a new little one, and the business still runs from home in Florida. Kim's daughter Briana helps run Club UB, so if you get a note from "Briana with UB," that is her.

What we make

Outfits that get worn past the holiday

Girls' tutu and flutter dresses, legging and bell-bottom sets, boys' polos and tees, baby rompers, and matching tees and pajama pants for the grown-ups. Prints are made for the whole season, so a pumpkin outfit works from the first fall photo through Thanksgiving dinner, and the same print usually comes in the next size up the following year.

• Newborn to 12YKids sizes
• XS to 4XLGrown-up sizes
• PrimeEvery outfit ships from Amazon
• Since 2014Family run in Florida